Aunt Bessie’s Introduces New Frozen Meat Joints and Vegetable Sides.

Aunt Bessie’s is broadening its selection of frozen meat joints and vegetable sides to offer more convenient, high-quality roast dinner choices. Aunt Bessie’s introduces new frozen meat joints and vegetable sides, with Tesco being the first UK supermarket to roll out these new offerings this week, followed by Morrisons, Asda, and Sainsbury’s in October. The lineup includes three meat joints—bacon-topped boneless chicken, maple-glazed gammon, and garlic and herb beef—along with four sides like maple and thyme-glazed carrots and a green veg mix with garlic and herb butter.

According to Aunt Bessie’s marketing director, Andy Dale, “Following the successful launch of Aunt Bessie’s meat joints and the £12 roast dinner meal deal in Iceland last year, we are thrilled to be expanding our range. Our goal is to make roast dinners more accessible for families across the country.” Aunt Bessie’s introduces new frozen meat joints and vegetable sides as part of the brand’s commitment to offering easy meal solutions that encourage family time around the dinner table.

The launch aligns with the brand’s involvement in roast-dinner meal deals available from mid-October to early January, allowing shoppers to feed a family of four for just £12 by purchasing a meat joint and three sides or desserts. Dale emphasized, “The frozen roast dinner category is experiencing positive value growth of 6.1%. Innovative launches like this are highly beneficial for retailers as shoppers continue to seek cost-effective products that deliver convenience without compromising on taste.” Aunt Bessie’s introduces new frozen meat joints and vegetable sides, reinforcing its dedication to quality and convenience in family meals.