Walmart Partners with The Produce Moms for Co-Branded Campaign

Walmart has launched an online Back-to-School campaign featuring Lori Taylor, CEO of The Produce Moms (TPM), and the TPM brand. Taylor is prominently featured on Walmart’s U.S. e-commerce site and app in a campaign that highlights products bearing The Produce Moms Approved seal. “The Produce Moms Approved seal signifies a product that aligns with our mission to increase the consumption of fruits and vegetables,” Taylor stated. The campaign showcases products from TPM partners such as NatureSweet, Wada Farms, Crunch Pak, and Sage Fruit. The TPM seal is also awarded to brands that excel in sustainability and employee engagement, including:

• Extending the shelf life of fruits and vegetables, supporting TPM’s goal of reducing food waste.
• Minimizing plastic waste in grocery shopping, reinforcing TPM’s commitment to environmental sustainability.
• Offering child care, lactation facilities, and/or meaningful paid parental leave, supporting TPM’s focus on balancing career and family life.

“Incorporating The Produce Moms into our back-to-school campaign was an easy decision,” said Evan Gaetano, Walmart’s site merchandising-grocery e-commerce manager. “Lori and TPM’s mission of making fruits and vegetables more accessible aligns perfectly with Walmart’s goal of helping customers save money and live better.”

U.S. consumers can explore and purchase TPM-approved products on http://Walmart.com and the Walmart app. Featured brands include TPM partners like NatureSweet, Wada Farms, CrunchPak, Sage Fruit (Cosmic Crisp Apples), Duda Farms Fresh Foods, Naturipe Farms, and Envy Apples. Many of these products are conveniently packaged, making them ideal for lunch boxes or snack bags.

Lori Taylor emphasized TPM’s mission by saying, “We encourage our audience to always have fruits and vegetables available for children when serving food. This campaign supports that mission by promoting convenient and enjoyable products for parents to include for their kids.”

The Produce Moms, based in Indianapolis, is a consumer brand and certified B Corporation focused on promoting the consumption of fruits and vegetables. Through its platforms and partnerships, TPM educates consumers about the benefits of fresh produce, the growing process, and how to select, store, and serve fruits and vegetables.

Walmart, with over 10,500 stores and numerous e-commerce platforms in 19 countries, serves around 255 million customers weekly. The company reported $648 billion in revenue for fiscal year 2024 and employs about 2.1 million people globally. Walmart U.S., based in Bentonville, Arkansas, is ranked No. 1 on Progressive Grocer’s 2024 list of top food and consumables retailers in North America and has been named one of the publication’s Retailers of the Century.