Kroger Promotes Private-Label Ice Cream by Giving Away 45,000 Free Pints.

Kroger is taking summer promotions to the next level by giving away 45,000 pints of its private-label ice cream. This initiative is designed to attract customers and highlight the quality of Kroger’s own branded products. As part of this campaign, Kroger will distribute 50 pints of Kroger Brand ice cream per minute on June 20, the official start of summer, a day with the most sunlight.

Shoppers can visit http://FreeKrogerIceCream.com for more details, where they will be able to download a single-use digital coupon to claim their free pint. Customers will have a variety of flavors to choose from, including Deluxe Tie Dye Burst, Mint Chocolate Chip, Vivid Vanilla, and Chocolate Chip.

The promotion follows closely on the heels of Walmart’s launch of its Bettergoods private-label ice cream brand, which has gained popularity. A recent Numerator poll indicates that 78% of customers who tried Bettergoods ice cream said they would purchase it again, showing strong competition in the private-label ice cream market.

This giveaway aligns with Kroger’s strategy of leveraging seasonal demand to promote its in-house brands, ensuring the grocer stays competitive in the crowded market for frozen treats.