Gonnella bread unveils a fresh new look

Gonnella Baking Company has officially launched a fresh new look for their retail sliced bread line. In this exciting moment, Gonnella bread unveils a fresh new look with bold changes aimed at appealing to modern shoppers. “With this being the first redesign in nearly a decade, we knew it was time to evolve,” said Dave Gonnella, vice president of sales.

The new packaging includes fresh, vibrant photography to inspire culinary creativity, while still reminding customers of Gonnella’s long-standing quality and heritage. After testing four designs against the existing packaging, feedback from over 1,100 shoppers in a recent Nielsen Bases Study revealed a clear preference for the new design, highlighting what consumers value most about the Gonnella brand.
The chosen design scored 81% for high shopper appeal with attractive packaging, and 76% of shoppers agreed it would capture their attention in-store. Gonnella’s brand purchase intent increased to 79% among convenience store shoppers, with 76% of Gen Z and Millennial shoppers indicating they are likely to purchase. Shoppers rated “quality/taste perception” as the dominant factor in bread purchasing decisions, followed by price and freshness.

The new signature packages for Gonnella White Bread, Wheat Bread, Hamburger Buns, Hot Dog Buns, Ciabatta, and Italian Rolls were expected to hit retail shelves in July.

“The new design brings satisfaction that we are honoring our tradition while introducing our trusted, signature quality to new groups of consumers,” Dave Gonnella said.