Northeast Grocery Launches Omnichannel Retail Media Network.

Inmar Intelligence is expanding its partnership with Northeast Grocery Inc., the parent company of Price Chopper/Market 32 and Tops Friendly Markets, to introduce the Northeast Grocery Shopper Link.

The Northeast Grocery Shopper Link is an omnichannel retail media network designed to enhance advertising and media activations across Northeast Grocery’s nearly 300 stores. This innovative network aims to provide increased scale and a variety of customization tools for advertisers.

Northeast Grocery Shopper Link will feature both managed service and self-service buying models, allowing advertisers to launch offsite media campaigns easily. The network will also offer automatic cross-channel reporting and real-time campaign performance tracking, ensuring that brands can effectively measure their marketing efforts.

“We are excited to announce our collaboration with Inmar Intelligence to enhance the Northeast Grocery Shopper Link Digital Media Network,” stated Diane Colgan, senior vice president of marketing at NGI. “This innovative product offering empowers brands of all scales to engage with Tops and Price Chopper/Market 32 shoppers effectively.”