Stop & Shop Introduces New Private-Label Coffee Brand.

Stop & Shop has officially entered the coffee market with the launch of its Taste of Inspirations private-label coffee brand. This new line features seven distinct varieties, all made from premium Arabica beans, and is available in both drip coffee and single-serve K-Cup pods. The offerings include unique blends such as Bold Barista, Cozy Cabin, Dawn’s Dance, Smoky Symphony, Sunrise Solace, Tropical Twist, and Mellow Moonlight (decaf).

“Our mission with Taste of Inspirations is to provide premium products at unbeatable value for our shoppers,” said Natalia Torres-Furtado, vice president of category management at Stop & Shop. This new coffee line was developed in collaboration with renowned coffee consultant Andrew Hetzel, who noted that the challenge was to create a collection that could compete with larger brands at a more affordable price while maintaining high quality. After months of development and hundreds of tastings, Hetzel said the result is a distinguished and delicious coffee selection.

Starting this weekend, Stop & Shop’s new private-label coffee will be available at all 360 of its locations across Massachusetts, Rhode Island, Connecticut, New York, and New Jersey. The 12 oz. bags and K-Cup pods will retail for $7.99, with a special promotion offering Stop & Shop’s GO Rewards members the coffee for $6.99 for a limited time.

Private-label brands have seen significant growth in the coffee sector, with a June 2023 report from data analytics firm Numerator revealing that private-label coffees now make up nearly 15% of the total market. This new addition from Stop & Shop looks to capitalize on that trend, offering shoppers more options for high-quality, affordable coffee.