Walmart Launches Holiday Bettergoods Product Line

Walmart has unveiled a new collection of holiday-themed items under its discount private label, Bettergoods, which was launched in April. This launch marks Walmart’s largest private label in two decades and is noted as the fastest-growing food private brand the retailer has introduced to market. The company emphasizes the speed with which it can bring trend-driven innovations to consumers on a large scale.

Most of the holiday products are priced under $5, offering affordable options for shoppers looking to celebrate the season. The product lineup includes:

• Sweet and Spicy Fruit Spreads & Pepper Jellies: These pepper jellies, made with real jalapeno or habanero peppers, bring a bold, savory touch to holiday gatherings.
• Comforting Gluten-Free Muffin Mixes: Available in seasonal flavors like Apple Cinnamon and Pumpkin Spice, these mixes cater to gluten-free diets without sacrificing taste.
• Delectable Holiday Candy: A variety of sweet treats including Holiday Chocolate Truffles, Peppermint Bark, Sleigh Ride Mix, and Luxury Selection Belgian Cookies are part of the festive candy offerings.
• Festive Dye-Free Sprinkles: These sprinkles, available in Blue Winter, Classic Holiday, and a Holiday Multicolor Variety, along with Holiday Sanding Sugar, are made without synthetic colors, offering a more natural option for holiday baking.

This new line reflects Walmart’s commitment to providing affordable, innovative holiday products that cater to various dietary preferences and seasonal celebrations.