Natural Grocers Reveals 2025 Trend Predictions

Natural Grocers has unveiled its list of 2025 retail trend predictions, offering a glimpse into the evolving preferences and habits of health-conscious consumers. The trends were curated by Registered Dietitians and Certified Natural Foods Chefs, with insights drawn from extensive research, consumer behavior studies, and trend analysis. According to a press release from the grocer’s headquarters in Lakewood, Colorado, these predictions highlight key shifts in the food, wellness, and beauty sectors that are expected to shape the industry in the coming years.

Healthy Blood Sugar Management Takes Center Stage

In 2025, there will be a growing focus on healthy blood sugar management as consumers become more mindful of their dietary choices. Experts suggest habits like eating veggie snacks before meals, prioritizing vegetables and protein during meals, and drinking water with apple cider vinegar as popular practices to regulate blood sugar levels. Additionally, whey protein shakes before meals are expected to gain popularity for their ability to stabilize blood sugar and support muscle health.

Nose-to-Tail Eating Gains Momentum

The Nose-to-Tail Eating trend is poised for expansion in 2025, promoting the practice of using every part of the animal, from organs and bones to skin and fat like lard and tallow. This sustainable approach to eating encourages consumers to reduce waste and enjoy the nutritional benefits of the entire animal, tapping into a growing interest in whole-food eating.

Men’s Beauty Products on the Rise

As beauty and self-care gain traction among men, men’s beauty products are set to become a major trend in 2025. In 2024, more than half of U.S. men began using facial skincare products, reflecting a 68% increase from 2022. This trend underscores the increasing demand for male grooming and wellness items, particularly in the realm of skin and hair care.

Protein-Driven Diets Continue to Surge

The demand for protein-rich diets shows no signs of slowing down, with platforms like TikTok highlighting the growing popularity of protein-centric meals. In fact, nearly 1.5 million posts on TikTok featured the hashtag #protein in August 2024. As consumers continue to prioritize muscle health and weight management, protein products will remain in high demand across a range of categories, including snacks, shakes, and bars.

Global Flavors Take Over

International flavors are expected to keep their momentum, with global seasonings like harissa, turmeric, cumin, and Chinese five spice becoming essential ingredients in everyday meals. This trend reflects a continued consumer desire for bold, diverse flavors and a growing interest in cultural culinary traditions.

Natural Grocers, founded in 1955, operates 168 stores across 21 states, and its trend predictions for 2025 reflect the brand’s commitment to staying ahead of consumer demand in the health, wellness, and food industries. As more individuals turn to natural, sustainable choices in their eating habits and personal care routines, these trends will likely shape the landscape of retail and consumer preferences in the years ahead.