Gopuff Launches Branded Line of Cold-Pressed Juices

Gopuff Launches Branded Line of Cold-Pressed Juices in Partnership with Pure Green

Gopuff has teamed up with bottled juice and smoothie company Pure Green to launch a new line of cold-pressed juices, Gopuff x Pure Green Refreshers, featuring functional ingredients aimed at boosting health and wellness. This new collection is available exclusively for nationwide delivery through Gopuff, offering a range of refreshing drinks designed to support immunity, energy, glow, and overall vitality.

The four Gopuff x Pure Green Refreshers are made with organic ingredients and contain no added refined sugars. The flavors include:

• Immunity Refresher: A blend of Mango Puree, Honey, Orange, Lemon, Organic Ginger, Organic Turmeric, and Organic Camu Camu Powder for a natural immunity boost.
• Energize Refresher: A combination of Organic Agave, Lemon, Cucumber, Organic Green Tea Matcha, Organic Ashwagandha, and Mint to provide sustained energy.
• Glow Refresher: Featuring Organic Agave, Lemon, Aloe Vera, Organic Lavender, and Blue Spirulina for a skin-friendly glow.
• Revive Refresher: A mix of Pomegranate, Lime, Pink Dragon Fruit, Acerola Cherry, and Stevia for a revitalizing, antioxidant-rich drink.

“We’ve leveraged consumer insights to develop private label brands that break the mold,” said Jessica Glendenning, Director of Private Label at Gopuff. “Our new line of Refreshers brings customers bold flavors, high-quality ingredients, and affordable prices.”

The collaboration not only boosts Pure Green’s national brand presence but also provides a platform for experimenting with innovative superfood ingredients like Camu Camu and Ashwagandha, which were previously unexplored in their product range, according to Ross Franklin, founder and CEO of Pure Green.

These refreshing beverages are now available for purchase on Gopuff and through the Gopuff app for $5.99 in most major markets nationwide.

The launch of Gopuff x Pure Green Refreshers is part of Gopuff’s broader strategy to expand its private label portfolio, which also includes Basically and Goodnow. Gopuff’s private label products have proven to be popular, with the company reporting that these items consistently rank among the top 10 most ordered products on the platform. Additionally, Gopuff’s private label revenue has more than doubled compared to the same time last year, reflecting the growing demand for its exclusive offerings.