Lindt Taps ‘Dubai Chocolate’ Trend with New Pistachio Bar

Lindt is embracing the viral ‘Dubai chocolate’ trend, popularized on TikTok, with its own take on the pistachio bar. This move taps into the growing consumer interest in Middle Eastern flavors combined with modern confections, following the success of a similar creation by Sarah Hamouda, founder of Fix Dessert Chocolatier in Dubai. Hamouda’s innovation, blending traditional flavors with contemporary sweets, set the stage for a surge in popularity of pistachio-based chocolate treats.

Lindt’s New Pistachio Bar

Lindt’s version of the pistachio bar features pistachio nuts and milk chocolate, topped with a layer of Kadayif pastry—a traditional Middle Eastern ingredient. After launching in New York, the bar has made its way to the UK. However, it will be sold exclusively at four premium outlets:

• Bicester Village
• Leeds Trinity
• McArthur Glen in Cheshire Oaks
• Bluewater in Dartford

The bar is priced at £10 for a 145g bar, reflecting its premium positioning.

The ‘Dubai Chocolate’ Trend

The Dubai chocolate trend gained widespread attention through TikTok, where Sarah Hamouda’s creation took off. Her blend of pistachios and milk chocolate, influenced by Middle Eastern desserts, captured the imagination of social media users and chocolatiers worldwide. Lindt’s move to produce a similar bar positions it as a key player in capitalizing on the viral trend.

Other Viral Food Trends

Lindt isn’t the only brand riding the wave of viral TikTok trends in 2024. Other products that have gained attention include:

• Logan’s Cucumber Salad Recipe: This viral TikTok video led to a cucumber shortage in Iceland, as the recipe garnered tens of millions of views.
• M&S Products: Several items from Marks & Spencer (M&S) went viral, including their Bueno iced lattes, Caesar dip, and the £6.50 ‘Big Daddy’ chocolate bar, which TikTok users compared to the Dubai pistachio chocolate bar.

Social media-driven trends are proving to be an influential force in shaping consumer demand, with brands such as Lindt leveraging the TikTok platform to tap into viral moments and boost sales.