Milky Way Crispy Rolls Return with Exciting New Variants

Mars Wrigley is reintroducing the fan-favorite Milky Way Crispy Rolls, along with exciting new Twix and Bounty variations. This move caters to the growing demand for nostalgic chocolate treats. The beloved chocolate wafer snack, discontinued in 2022, is making a comeback across grocery, convenience, and wholesale channels starting February 1.

New Twix and Bounty Variants Join the Lineup

Alongside the classic, Mars is launching Twix and Bounty versions. These new offerings enhance the range, providing consumers with more choices. The company cites research showing that 70% of shoppers seek multi-texture chocolate experiences. With wafers accounting for 20% of the chocolate bar category, this revival aligns with market trends.

Meeting Consumer Demand for Texture and Flavor

Twix brand manager Lauren Godfrey highlighted the excitement surrounding the launch. She stated, “This is an exciting year for Crispy Rolls. This range features well-loved brands from the Mars Wrigley portfolio, tapping into consumer demand for diverse textures and flavors. It will create excitement in confectionery aisles.”

A Continued Focus on Nostalgia

Mars has successfully leveraged nostalgia before. In September, the company reintroduced the Marathon chocolate bar (formerly Snickers) to UK supermarket shelves after 34 years. This move was part of its celebration of over 90 years of chocolate manufacturing in the UK.

Experience the Return of Milky Way Crispy Rolls

With the return of Milky Way Crispy Rolls, Mars continues to satisfy chocolate lovers with familiar yet innovative offerings. Don’t miss the chance to enjoy this delicious treat again.

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