Oatly UK Tour Brings Free Oat Lattes Nationwide

Free Coffee Campaign Hits Major Cities

Oatly has launched its exciting Oatly UK tour, giving people the chance to enjoy free Barista Edition oat lattes. The campaign will visit major cities like Bristol, Birmingham, Edinburgh, Leeds, and Glasgow between March and April.

Digital and Media Support

The tour is backed by a digital campaign with ads stating, “When they don’t know it’s Oatly.” The promotional effort includes content across Oatly’s social media channels, Spotify, Netflix’s Food and Wellness genres, ITVX, Channel 4, PR campaigns, outdoor ads, and influencer partnerships.

Blind Taste Test Results

The Oatly UK tour follows a recent blind taste test that explored whether consumers preferred oat milk or cow’s milk. Results revealed that many participants unknowingly enjoyed Oatly without realizing it.

Oatly’s Mission to Win Over Coffee Drinkers

Oatly’s executive creative director, Filip Nilsson, shared his excitement about the campaign. He said, “People love Oatly in their coffee, they just don’t know it yet. Our taste tests revealed many people are missing out on a first-class taste experience. We’re excited to visit cities across the UK and offer free Oatly coffees to those who haven’t tried it before.”

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