Marketing
Morrisons Launches Bonus Layer Loyalty Stamps

Morrisons Launches New Loyalty Stamps for Shoppers
Morrisons has introduced a new loyalty scheme featuring Morrisons loyalty stamps, giving customers more ways to earn and save. Shoppers can now enjoy additional benefits when using their More Card.
How Morrisons Loyalty Stamps Work
Starting February 19, Morrisons customers will earn one More Card stamp for every £10 spent. These stamps can be redeemed for various rewards, enhancing the existing loyalty program.
Redeeming Morrisons Loyalty Stamps
Customers can swap their collected stamps for valuable products or discounts. For example:
- 30 stamps can be exchanged for Pyrex storage and cooking dishes.
- 15 stamps can provide a £10 discount on select items.
Shoppers can track their stamp progress through the More Card app or by checking their store receipt. This scheme runs until June, giving customers ample time to collect and redeem stamps.
Boosting Customer Rewards
Kate Lavery, Morrisons’ loyalty director, highlighted the benefits of this new initiative. “More Card Prices and Points are now well-loved by our customers,” Lavery said. “We wanted to offer even more value, so we added a bonus layer where customers can earn stamps for free high-quality products. The Pyrex range is practical and innovative, keeping food fresher for longer.”
Competing Loyalty Strategies
Morrisons’ new initiative follows trends set by other supermarkets. For instance, Tesco introduced Clubcard Coupons last June, offering personalized promotions and discounts to loyal shoppers.
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