Inside the Store: Discover the New and Improved Family Fare

SpartanNash Revamps Family Fare Banner with Modernized Store in Holland

SpartanNash is unveiling a refreshed look for its Family Fare chain, starting with the first modernized store located at 993 Butternut Drive in Holland, Michigan. This updated store, which opened earlier this month, will serve as a prototype for future remodels of the Family Fare brand.

Enhancing the In-Store Experience

The revamped Family Fare store retains its core principles of freshness, value, and convenience while enhancing the in-store experience and expanding its offerings. The 34,000-square-foot Holland location features a diverse range of foodservice options to meet the growing demand for grab-and-go meals. The store has also reduced prices on over 6,000 fresh and center-store products, including items from SpartanNash’s Own Brands line.

Courtesy of SpartanNash

Key Highlights of the New Family Fare Store

Local and SpartanNash Staples

• Bakery Offerings: The bakery offers 10 varieties of artisan breads, including tres leches cake and scratch-made bolillos, inspired by SpartanNash’s Supermercado chain.
• Vintage Candy Section: A nostalgic vintage candy section pays homage to Family Fare’s 1960s origins.
• Beef Jerky Bar: The Ludington Meat Company supplies a new beef jerky bar for snack enthusiasts.

Courtesy of SpartanNash

Convenience and Freshness

The store features a range of hot meal options, including:

• Grain Bowls: Protein-packed options with salmon, flank steak, and chicken.
• Fried Sandwich Choices: Customers can choose from crispy chicken with hot honey, pork loin, and wild-caught fried cod.

Meal Kits and Fresh Cut Fruit

• Quick Meal Kits: Meal kits are designed to cost $20 and cook in just 20 minutes, addressing past challenges with meal kit offerings.
• Fresh Cut Fruit: Available in various container sizes, fresh cut fruit highlights the store’s commitment to convenience.

Courtesy of SpartanNash

Enhanced In-Store Media Experience

The Family Fare store in Holland incorporates enhanced in-store media to reinforce its values of freshness, value, and convenience. The store features additional in-store TVs and digital end-caps to showcase the preparation and freshness of its products, including artisan breads and cut fruit.

Future Expansion Plans

SpartanNash plans to open a second remodeled Family Fare location in Sparta, Grand Rapids, Michigan, in early October, continuing its commitment to improving the shopping experience across the Family Fare brand.