PROPER Snacks collaborates with Netflix to release a limited-edition flavor

The independent snack brand and Netflix have developed a special new popcorn flavor – Netflix & Chilli Caramel – aimed at helping people “connect with others and rediscover the joy of night-in rituals.” PROPER Snacks collaborates with Netflix to release a limited-edition flavor.

The Netflix & Chilli Caramel popcorn balances the sweetness of caramel with a hint of chili spice, making it an ideal conversation starter or the perfect snack for a cozy movie night at home.

To mark the launch, the two brands are offering an on-pack competition, giving customers the chance to win a home cinema bundle worth £5,000, which includes a 12-month Netflix subscription. Grab your popcorn, settle in on the couch, and “corn-nect” with friends while watching your favorite show.

Shoppers also have the opportunity to win hourly prizes, including night-in bundles featuring a six-month Netflixsubscription, as well as a “corn-ection” starter pack that includes popcorn, socks, a candle, and a phone sleeping bag — everything you need for a proper night in. The competition is available across all PROPER popcorn and lentil chips sharing and microwave packs.

The Netflix & Chilli Caramel popcorn is high in fiber, made with natural flavorings, and has fewer than 100kcal per serving. This new flavor is also vegan, gluten-free, and meets HFSS standards.

You can find Netflix & Chilli Caramel flavor in sharing bags at leading retailers like Tesco, Sainsbury’s, Waitrose, and Morrisons, with an RRP of £1.90 per 90g bag.

The eye-catching packaging, designed by Brooklyn-based artist Niege Borges, celebrates the joy of coming together to watch Netflix and perfectly captures PROPER’s bold and playful style.

Cassandra Stavrou, founder of PROPER Snacks, stated: “Partnering with Netflix is a significant milestone for PROPER. It highlights our rapid growth over the past decade. For two brands that are synonymous with the night-in, this collaboration is a natural fit. With this campaign alone, we aim to get 10 million packs into the hands of people across the country.

“We are always striving to innovate, drive category growth, and keep things fresh and exciting. ‘Netflix & Chilli Caramel’ is the perfect snack to accompany your favorite Netflix shows for a proper night in. We’re excited for fans to try it.”