Nature’s Own Becomes Official Bread Partner of the Dallas Cowboys

Nature’s Own, a leading bread brand in the U.S., has announced an exciting new multi-year partnership as Nature’s Own becomes the official bread partner of the Dallas Cowboys, one of the most iconic teams in football. Tyler Cannada, brand manager for Nature’s Own, expressed the brand’s excitement, saying, “As America’s leading bread brand, we are honored to forge a partnership with the iconic Dallas Cowboys. We look forward to creating authentic and unforgettable experiences for fans.”

The partnership kicks off with a VIP tailgate party hosted by Nature’s Own at AT&T Stadium on September 22, during the Cowboys’ game against the Baltimore Ravens. Fans can enter a sweepstakes to win VIP access, parking, and the chance to enjoy food, drinks, and interactive games provided by Nature’s Own.

In addition, Nature’s Own will have a branded pop-up at AT&T Plaza before the game, offering prizes and Cowboys-branded swag. The brand will also run sweepstakes at select Texas and Oklahoma retailers, with the grand prize of 2025 Dallas Cowboys season tickets.

Krystle Farlow, director of brand management for Nature’s Own, highlighted the partnership’s goal: “Our aim is to elevate the game day experience by making Nature’s Own Perfectly Crafted Buns the centerpiece of unforgettable tailgates.” Through these initiatives, Nature’s Own looks to enhance its brand visibility during the football season.