Address Consumer Demand Through Integrated Pork Production.

According to The Power of Meat 2024, one in three consumers actively seek out meat products that are sustainably produced, prioritizing practices that benefit the planet, people, and animal welfare. These consumers depend on brands and grocery stores to help them identify sustainably sourced meat.

Retailers can assist consumers by ensuring their meat cases feature brands dedicated to quality and sustainability. Effective marketing within meat cases can also highlight and promote products from these sustainable brands. At the point of sale, brands can reinforce this message by emphasizing sustainability on their packaging. Address Consumer Demand Through Integrated Pork Production.

Prairie Fresh is particularly well-positioned to meet this consumer demand due to its commitment to delivering consistent, high-quality pork raised with sustainability in mind. The production practices integral to Prairie Fresh’s identity are known as the Prairie Fresh Way. This approach encompasses a collaborative and connected strategy throughout the pork supply chain aimed at achieving superior meat quality.

“We believe there is a right way to produce pork that embraces the diverse needs within the production supply chain,” stated Christy Engemann, director of sustainability at Seaboard Foods. “By collaborating with our partners and overseeing operations, we produce pork that is safe, nutritious, and high-quality, while also focusing on long-term viability and responsible land stewardship.” Address Consumer Demand Through Integrated Pork Production.

The Prairie Fresh Way includes a cohesive food system involving farms, processing facilities, and a well-networked supply chain. This allows Prairie Fresh to oversee critical aspects impacting nutrition, animal practices, biosecurity, and more. The company maintains high standards for on-farm pork production, with a strong emphasis on animal health and welfare. Since Prairie Fresh owns its processing plants, it enhances tracing capabilities from farm to table.

“The Prairie Fresh Way and our connected food system promote transparency, allowing meat buyers to source pork with confidence—knowing its origin, the producers, and that it was responsibly raised,” Engemann explained. “Consumers increasingly prioritize understanding meat production methods in their purchasing decisions, and Prairie Fresh effectively meets that demand across our pork offerings.” Address Consumer Demand Through Integrated Pork Production.

Additionally, Prairie Fresh is committed to practices that benefit the environment, its workforce, and local communities. The farms and facilities adhere to or exceed all recommended environmental and safety standards, and the company continuously evaluates its operations to identify resource conservation and employee safety enhancements. Prairie Freshalso supports Seaboard Foods’ sustainability goals by generating renewable natural gas through biogas capture initiatives at livestock farms.

“We’re dedicated to doing what’s right for our customers, the animals, the Earth, and all resources in our care,” Engemann affirmed. “Ultimately, it is our responsibility to align stewardship with sound business practices to serve meat buyers and consumers now and in the future.”