Top 4 Trends from the Annual Meat Conference

Top Annual Meat Conference Trends Reveal Evolving Consumer Tastes

Exploring the Changing Landscape of Meat Consumption

The Annual Meat Conference Trends reveal how evolving consumer preferences are reshaping the entire meat industry.

At the 2024 event in Orlando, producers, retailers, and experts gathered to discuss innovation, AI, and the latest consumer behavior data.

Millennial Consumers Take Center Stage

Millennials now drive 62% of new unit meat sales, shaping demand with preferences for health, convenience, and sustainability.

These shoppers favor easy meal prep, value-added products, and shop more often at supercenters and online platforms than previous generations.

Convenience Remains a Key Priority

More shoppers now combine scratch cooking with ready-made solutions. They seek frozen, deli-prepared, and value-added meats for quick meals.

Air fryer ownership has surged, guiding innovation and recipe creation. Many exhibitors showcased ready-to-cook or fully pre-seasoned meats.

Bringing the Restaurant Experience Home

Consumers still love restaurant-style meals but now prefer recreating them at home, especially for holidays or special events.

Meat promotions and creative recipes help them stretch their budgets while experimenting with new flavors and preparation methods.

Innovation in Cuts, Blends, and Packaging

Ground meat dominated the show floor, with brands showcasing creative blends and convenient packaging for portion control and freshness.

Prairie Fresh and Verde Farms highlighted new product lines that appeal to busy, health-conscious shoppers seeking versatile protein solutions.

Embrace the Meat Aisle Evolution

Retailers and producers must follow the Annual Meat Conference Trends to meet shifting demand and grow customer loyalty.

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