Bagels in Bakery Aisle: A Must-Have for Retail Success

Bagels in bakery aisles are gaining attention as grocers explore creative ways to attract shoppers. Offering variety, freshness, and convenience helps turn casual shoppers into loyal bagel buyers.

Fresh and Flavorful Bagel Options

Retailers like Dorothy Lane Market and Stew Leonard’s excel by providing diverse bagel choices that meet evolving customer preferences.

Dorothy Lane Market’s Bagel Success

• Offers 16 fresh varieties daily, including unique flavors like asiago-jalapeño and blueberry-cinnamon crunch.
• Supplies fresh bagels to local businesses, expanding sales through corporate accounts.
• Provides a coffee bar with self-serve toasters and spreads for added convenience.

Stew Leonard’s Innovative Bagel Approach

• Specializes in boiled and hearth-baked bagels with a crispy exterior and soft interior.
• Offers seasonal flavors like gingerbread, rainbow, and unicorn bagels with edible glitter.
• Supports local events with customized bagels in school colors during graduation season.

Competing with Local Bagel Shops

Marketplace Foods in Minot, N.D., offers fresh bagels made from frozen dough. They focus on availability and affordability by selling bagels individually and in grab-and-go packs.

Boosting Bagel Sales in Bakery Aisles

To increase bagel sales, retailers can adopt these strategies:

• Ensure Availability: Stock fresh bagels early in the day for morning shoppers.
• Offer Convenience: Introduce bagel holes, pre-sliced options, and grab-and-go packs.
• Use Technology: Apps for pre-ordering and personalized recommendations simplify the buying process.
• Incentivize Loyalty: A rewards program can encourage repeat purchases.

Conclusion

Bagels in bakery aisle offer a versatile and popular option for shoppers. By focusing on quality, variety, and convenience, retailers can elevate their bakery departments and boost sales.

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