Brauhaus Pretzel: Authentic Bavarian-Style Line Debuts at Select Locations, Expanding Nationwide in 2025

J&J Snack Foods Corp. has officially launched its new artisanal soft pretzel product line, Brauhaus Pretzel, now available in select Price Chopper and Meijer stores this fall. The line will be expanded to additional retailers nationwide in 2025.

Brauhaus Pretzel is a meticulously crafted Bavarian-style sourdough soft pretzel, produced through a detailed manufacturing process that takes over eight hours to complete. These handcrafted pretzels are made with premium, simple ingredients and contain no artificial colors or flavors. The pretzels feature a light, fluffy interior balanced by a crunchy exterior, offering a true authentic Bavarian experience.

Convenient and easy to prepare, the fully baked pretzels can be warmed in just minutes using an air fryer, conventional or toaster oven, or microwave. J&J Snack Foods recommends enjoying the Brauhaus Pretzel with a cold, crisp beer or serving them as a flavorful appetizer for guests.

Retailing for a suggested price of $6.99, the Brauhaus Pretzel artisanal sourdough twists are available in 4-count packs, complete with an Everything Bagel topping packet for added flavor.