Bringing World-Class Irish Food to U.S. Grocery Shelves

As consumers increasingly seek high-quality and unique items for their grocery carts, Irish food and drink products have become a top choice for retailers aiming to meet these evolving demands. With a growing consumer preference for distinctive, premium offerings, Irish products are finding a prominent place in U.S. grocery stores. But what exactly makes Irish food so appealing to shoppers, and why should grocers make sure these products are part of their inventory? Mossie Power, Vice President of Grocery for Bord Bia North America, shares insights on the rising demand for Irish products and their potential in the U.S. market.

Why Should Grocers Consider Irish Food Products for U.S. Shelves?

While Irish products might not always be the first consideration for new in-store items, they should be on every retailer’s radar. Exports of Irish food and drink to the U.S. have surged by 25% over the past five years, showcasing the increasing appeal of these goods in a competitive marketplace. Irish brands have captured consumer attention by emphasizing their core strengths: sustainability, authenticity, and quality. As consumers become more informed about the origins of their food and drink, demand for premium and distinct offerings continues to rise.

Ireland’s Origin Green program stands at the forefront of the sustainability movement, covering over 90% of the country’s food and drink exports. This initiative guarantees that products sourced from Ireland meet independently audited sustainability criteria, ensuring retailers can offer their customers high-quality, eco-friendly products that align with growing consumer expectations.

Bord Bia’s U.S.-Focused Supplier Development Program: A Key Resource for Grocers

Bord Bia’s U.S.-focused Supplier Development Program is designed to help Irish food and drink companies succeed in the U.S. market. The program provides essential insights and expertise to ensure that Irish suppliers are market-ready, with a fully developed route-to-market strategy. Participating companies undergo a rigorous framework, refining their positioning, marketing, and supply strategies to minimize risk for retailers. With Ireland’s food industry exporting 90% of its production, retailers can rely on a secure and consistent supply of high-quality products. This tailored support helps ensure a smooth launch for new Irish brands and fosters long-term, successful partnerships with U.S. retailers.

Popular Irish Food and Beverage Categories for U.S. Consumers

Ireland’s food and beverage exports to the U.S. span a wide range of categories, but certain products have particularly resonated with American consumers. Dairy products, especially, have cemented Ireland’s reputation for quality. In addition to dairy, Irish beef, potato chips, and nutritional bars are gaining traction in U.S. stores. With Ireland’s dedication to grass-based farming, stringent food safety standards, and commitment to producing top-tier products, these goods offer U.S. consumers both quality and authenticity, making them a must-have for grocers looking to cater to modern consumer preferences.

By offering Irish food and drink products, U.S. grocery stores can meet the growing demand for high-quality, sustainable, and unique items while also introducing shoppers to the world-class flavors of Ireland.