Carlsberg Marston CEO to lead Carlsberg Britvic as acquisition completes

Carlsberg Britvic Acquisition: A Strategic Beverage Expansion

Carlsberg Marston’s Brewing Company CEO Paul Davies will lead Carlsberg Britvic after the Carlsberg Britvic Acquisition. This move strengthens Carlsberg’s presence in the UK market.

Paul Davies Brings Extensive Experience

Davies officially starts on 17 January. He began his Carlsberg career in 2007 in marketing and later held key leadership roles. His experience includes serving as VP of marketing, VP of sales at Carlsberg Sweden, and VP of craft and specialty in Copenhagen. In 2019, he became Managing Director of Carlsberg Poland and chaired the Polish Brewers Association. By 2020, he was the CEO of Carlsberg Marston’s Brewing Company.

Carlsberg Britvic: A New Beverage Powerhouse

Acquisition Creates a Stronger Beverage Portfolio

The Carlsberg Britvic Acquisition integrates beer and soft drinks into a single company. Britvic, known for Robinsons, expands Carlsberg’s product lineup. Carlsberg Britvic aims to streamline supply chains and enhance distribution networks. Customers will benefit from a diverse range of top-tier brands and exceptional service.

Strengthening Carlsberg’s Partnership with PepsiCo

This acquisition makes Carlsberg Europe’s largest bottling partner for PepsiCo. Carlsberg Group CEO Jacob Aarup-Andersen calls this a significant milestone. He highlights the synergy between beer and soft drinks, reinforcing the company’s strategic growth plans.

Future Growth and Market Commitment

Carlsberg Britvic to Enhance UK Market Presence

Carlsberg’s investment in Britvic underscores its dedication to the UK market. The combined company plans to leverage resources for growth and customer satisfaction.

Stay Updated on Carlsberg Britvic’s Developments

The Carlsberg Britvic Acquisition marks a new era for the beverage industry. Stay informed on future updates and market innovations.

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