Coborn’s Enhances Its Online Shopping Experience

Coborn’s grocery and liquor stores have launched a revamped website and a new Coborn’s mobile app, both developed in partnership with grocery tech company Instacart. These platforms offer an upgraded e-commerce experience with advanced search capabilities and improved functionality to enhance online shopping.

Listening to Customers’ Needs

“Our guests spoke, and we listened,” said Emily Coborn Wright, Coborn’s SVP of growth initiatives. “We’re excited to introduce this new online shopping experience that simplifies grocery shopping with more convenient pickup and at-home delivery options. It truly offers groceries your way. The enhanced digital platforms are designed to provide seamless navigation, integrate our popular MORE Rewards program, and offer personalized features, bringing a modern touch to online grocery shopping.”

Courtesy of Coborn’s

New Features for a Seamless Experience

The new website and app include features such as:

• Freshness Guaranteed: Ensuring the same freshness for online purchases as in-store shopping.
• Improved Search Functionality: Making it easier to find preferred products.
• Add to Cart from Weekly Ad: Allowing shoppers to instantly add items from the weekly ad to their cart.
• Shop by Nutrition Attributes: Enabling customers to filter products according to dietary preferences.
• Shoppable Recipes: Letting customers add all ingredients from a recipe to their cart with one click.
• Shop with EBT: Accepting EBT/SNAP benefits for online payment.
• Easy Substitution: Offering substitution preferences for items low in stock.
• MORE Rewards Integration: Earning and redeeming loyalty rewards on every online order, with online prices matching in-store prices for MORE Rewards members.
• Free Order Pickup: Available for orders over $35.
• Free Delivery: Available with Instacart+ membership on orders over $35.

Enhanced Rewards and Content

The enhanced platforms also integrate the MORE Rewards program, allowing customers to shop the weekly circular, clip digital coupons, and check reward balances within the Coborn’s app or online. Additionally, customers can access content such as local vendor spotlights, recipes, and dietary preference groupings.

Partnering for Innovation

“As the only end-to-end omnichannel technology provider focused on grocery, Instacart empowers independent retailers like Coborn’s with cutting-edge solutions,” said Alice Luong, director of e-commerce and retail media at Instacart. “By partnering with grocers like Coborn’s, we help create branded experiences from discovery to fulfillment that reflect their unique catalog and offer convenient online shopping. We’re proud to support Coborn’s in meeting and exceeding evolving customer needs.”

Availability and Future Plans

The new app is available for download from the App Store or Google Play. Coborn’s plans to introduce similar websites and mobile apps for its other grocery and liquor banners soon.

Based in St. Cloud, Minn., Coborn’s employs nearly 10,000 people and operates 77 grocery stores across Minnesota, North Dakota, South Dakota, Wisconsin, Michigan, and Illinois under various banners. The company also runs fuel, liquor, and pharmacy locations, a central bakery, a dry-cleaning facility, and a grocery distribution center. Coborn’s is No. 84 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.