Marketing
CoolerX Introduces a Self-Service Retail Media Platform.
CoolerX, formerly known as Cooler Screens, has launched an innovative self-service platform that enables retailers to “plan, execute, and optimize their in-store retail media campaigns in-house,” the company announced on Monday.
This platform integrates various data sources, including consumer behavior, contextual signals, and first-party retailer data, to provide enhanced tracking of consumer interests.
courtesy of CoolerX
“Our One Store One Platform self-service solution is designed to equip retailers with the tools and insights they need to succeed in today’s competitive landscape,” said Artem Lavrinovich, CoolerX Chief Data and Product Officer, in a press release. “By leveraging our AI technology in-house, retailers can take full control of their in-store media and merchandising campaigns.”
courtesy of CoolerX
Lavrinovich emphasized that “this platform is a critical step forward in helping our clients unlock new growth opportunities and thrive in the rapidly evolving world of retail.” The new technology aims to empower retailers to create targeted marketing campaigns while enhancing the shopper experience.