How to Attract Seafood Shoppers in Grocery Stores

Seafood sales often lag behind other fresh food categories, yet strategies can help attract seafood shoppers and boost sales. Seafood shoppers tend to spend more per visit, making them valuable customers to target.

Why Focus on Seafood Shoppers?

Although Americans eat less seafood than meat or poultry, seafood buyers typically spend three times more on average. Their basket size often totals $95, compared to $34.37 without seafood purchases. This spending pattern highlights the potential for growth in the seafood department.

Strategies to Attract Seafood Shoppers

Highlight Adventurous Options

Seafood consumers are often more adventurous, which creates an opportunity to promote unique options. Showcase diverse seafood choices beyond shrimp, salmon, and tuna. Encourage shoppers to explore new species by offering recipes, cooking demos, and in-store tastings.

Promote Health Benefits

Seafood is rich in protein, omega-3 fatty acids, and essential vitamins. Use signage, displays, and social media to highlight these benefits. Posting healthy seafood recipes near the seafood counter can inspire customers to include seafood in their regular meal plans.

Emphasize Popular Choices

Since shrimp, salmon, and tuna dominate seafood sales, promoting these staples can attract seafood shoppers. Offering multiple preparation styles, such as fresh, frozen, or marinated, caters to different preferences and budgets.

Enhance Convenience

Many shoppers avoid seafood due to preparation concerns. Retailers can simplify the process by offering ready-to-cook seafood meals, marinated options, or meal kits. Providing clear cooking instructions online and in-store helps reduce hesitation and encourages more seafood purchases.

Use Promotions and Loyalty Programs

Incentivize seafood purchases by bundling seafood with complementary products or offering discounts through loyalty programs. Rewarding frequent seafood buyers with special offers can foster customer loyalty and increase repeat purchases.

Conclusion

By promoting diverse options, emphasizing convenience, and highlighting health benefits, retailers can attract seafood shoppers and boost sales. Explore more industry insights on this website.