Dash Launches Playful TV Spot to Introduce Bold New Brand Look

Dash Brand Campaign Brings Bold New Look to UK Screens

The latest Dash brand campaign delivers bold style, fun energy, and flavour-packed messaging to UK audiences. The sparkling water brand is ready to shake up the drinks market with its biggest campaign yet.

A Fresh Look with a Playful Twist

Dash, known for its zero-sugar sparkling waters infused with “wonky” fruit, has launched its bold new brand platform. The new campaign, titled The Drink That Has It All, celebrates flavour, fun, and real fruit without compromise.

The centrepiece is a tongue-in-cheek 30-second TV spot directed by Freddie Waters of Somesuch and created by The Or agency. The ad follows the colourful life of a woman at the centre of a seven-person polycule, capturing Dash’s playful and daring spirit.

High-Impact Advertising Across the UK

The Dash brand campaign rolls out nationwide starting 1 July. A major out-of-home (OOH) advertising push will reach 30% of UK adults at least 12 times this summer.

Dash’s ambitious media plan also includes extensive brand sampling in key UK cities. Shoppers in London, Bristol, Manchester, and Birmingham can enjoy free samples of Dash’s sparkling waters. National social media activity will further amplify the campaign.

This bold marketing effort reflects Dash’s rapid growth and clear ambition to disrupt the UK drinks industry.

Flipping the Wellness Script

Dash founder and CMO Jack Scott explained the brand’s fresh approach.

“Compromising is boring,” Scott stated. “People are tired of being told what not to enjoy. We flip the wellness script with Dash.”

Scott added, “With Dash, you never choose between flavour and health. We use real fruit to deliver phenomenal taste without compromise.”

The campaign also highlights Dash’s new packaging design, launched earlier this month. This packaging reflects the brand’s commitment to full-flavour taste, health benefits, and tackling food waste.

Conclusion: Dash Campaign Sets Bold New Standard

The Dash brand campaign showcases bold design, playful storytelling, and a commitment to real fruit and sustainability. Expect to see Dash everywhere this summer.

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