FMCG
Dash Expands Flavour Line with Refreshing Cucumber and Mint Option
Dash Water is expanding its portfolio with a refreshing cucumber and mint flavour, set to launch this week. This new variant replaces the brand’s previous cucumber flavour, offering a revitalising twist that combines the coolness of cucumber with the crispness of mint.
Co-founder Jack Scott expressed excitement about the new flavour, calling it a “refreshing twist” to an old favourite and promising that customers will enjoy the change. Scott noted that mint, a popular flavour in the beverage industry, pairs perfectly with cucumber and adds a new dimension to the drink.
Courtesy of Dash Water
The launch comes as Dash increases its marketing efforts, with its biggest campaign to date earlier this year across the London Underground. Additionally, in August, the brand took on Coca-Cola in a playful marketing stunt that highlighted concerns over artificial sweeteners in soft drinks.
Scott emphasized that the new product launch is part of Dash’s ongoing commitment to promote healthier soft drink alternatives. He said, “With every new product launch, we hope to inspire more consumers to choose drinks that taste good and make us proud of our choices.”
Courtesy of Dash Water
Dash recently announced it is on track to post its first-ever profit, with pre-tax profits of £74,900 for 2024. The brand has also garnered attention from high-profile figures, including former Spice Girl Victoria Beckham, who is said to have asked Dash to create branded ‘Posh’ cans for Paris Fashion Week.