Dash Water Set to Report First Profit as Victoria Beckham Introduces ‘Posh’ Branded Cans

Drink Brand Projects £35M Sales in 2024 and Plans Global Expansion

Dash Water, the rapidly growing drinks brand known for its use of wonky fruit to infuse its flavored sparkling water, is poised to report its first-ever profit. The brand is expected to achieve pre-tax profits of £74,900 for 2024, with annual sales projected to reach £35 million, according to a report by This is Money.

Victoria Beckham Collaborates with Dash Water for ‘Posh’ Branded Cans

The anticipated profitability comes as British fashion designer and former Spice Girl Victoria Beckham has partnered with Dash Water to create branded ‘Posh’ cans for her upcoming Paris Fashion Week show. This collaboration is set to elevate Dash Water’s profile as it continues to disrupt the soft drink market with its innovative approach to beverages.

A Stand Against Industry Giants

In a bold marketing move last month, Dash Water took a stand against Coca-Cola with a campaign aimed at highlighting the use of artificial sweeteners in traditional soft drinks. The campaign featured a Dash advert prominently displayed over a billboard that originally showed a Coca-Cola ad, emphasizing Dash’s commitment to natural ingredients and transparency.

Ambitions for Global Growth

In a recent interview with Grocery Gazette, Dash Water co-founder Jack Scott expressed his ambition to see the brand grow to a global scale, competing alongside established giants like Coca-Cola and Pepsi. “I’m not naïve about the fact that Coca-Cola is an amazing brand that means a lot to so many people. But I think it’s about giving people choice,” Scott stated.

He continued, “We’ve created a simple, versatile brand that can thrive in different environments and various markets. There’s no reason why we can’t grow into a very large soft drinks brand.”

Future Outlook: Expansion and Innovation

With its unique approach to using imperfect fruit and a growing list of high-profile partnerships, Dash Water is well-positioned for continued success. As the brand eyes international expansion and strengthens its presence in the competitive soft drink market, the collaboration with Victoria Beckham is expected to further boost its visibility and appeal.

Conclusion: A Promising Future for Dash Water

As Dash Water prepares to report its first profit and explores new growth opportunities, the brand is making a strong case for its potential to become a major player in the global beverage industry. The combination of innovative products, strategic collaborations, and a clear vision for the future positions Dash Water for ongoing success and expansion.