DeCicco & Sons Enhances Stores with Upscale Floral Stations

DeCicco & Sons, a prominent independent grocer in the northeastern U.S., has partnered with Damselfly Flowers, a high-end floral boutique chain, to bring upscale floral offerings to all of its locations. The phased rollout began on September 27 at the Eastchester, N.Y. store, with plans to expand to additional locations in Pelham, Brewster, and Somers, N.Y., before the remaining stores are updated in 2025.

Key Features of the Partnership:

• Elevated Floral Experience: Customers can now shop Damselfly’s signature collections, which include premium floral arrangements, enhancing the in-store experience.
• Shared Values: Both companies emphasize high quality, community engagement, and customer experience. Chris DeCicco, co-owner of DeCicco & Sons, noted that the partnership aligns with their commitment to offering unique, high-quality products.
• Damselfly Flowers: Founded in Wilton, Conn., Damselfly Flowers has expanded into iconic New York City venues, such as Chelsea Market, Grand Central Terminal, and The Oculus.

DeCicco & Sons, based in Pelham, N.Y., is known for offering a variety of gourmet foods, specialty items, an extensive beer selection, and its own private line of antibiotic- and hormone-free meats. The floral stations are expected to complement the grocer’s upscale offerings, providing customers with an added luxury shopping experience.

With new locations in Sleepy Hollow, N.Y., and Greenwich, Conn., on the horizon, DeCicco & Sons continues to innovate in enhancing customer shopping experiences.