DoorDash and Instacart to Face Off with Super Bowl Commercials

This year’s Super Bowl will be a big showdown for the grocery and delivery industries with DoorDash and Instacart both making major moves. Here’s a breakdown of how these two are gearing up for the big game:

• DoorDash is returning for its fourth Super Bowl commercial, continuing its efforts to solidify its brand as a top player in last-mile delivery. They’ve also added a sweepstakes to drive engagement by offering fans the chance to win items featured in their commercial.
• Instacart, not to be outdone, will air its first Super Bowl ad with its “We’re Here” campaign, featuring beloved characters like Chester Cheetah, Mr. Clean, and The Kool-Aid Man. Instacart’s campaign emphasizes how their service frees customers to focus on other aspects of life while they handle grocery delivery.

Beyond the delivery services, Aldi and Kroger are also making big waves:

• Aldi has partnered with Drew Brees to promote Super Bowl-themed discounts on snacks, including frozen mozzarella sticks, buffalo hot wings, and salsa—perfect for game-day spreads.
• Kroger is offering local deals relevant to specific regions, featuring everything from wings and chips to sodas and pizza.

It’s clear that the grocery and delivery giants are capitalizing on the Super Bowl’s massive viewership to market everything from snacks to full meals, and the competition is heating up both on-screen and off-screen.

For more industry updates and trends, explore more news on this website.