Flora Gordon Ramsay Partnership: Elevating Plant-Based Cooking

The Flora Gordon Ramsay Partnership is transforming home cooking by promoting sustainable, plant-based butter. As part of Flora’s “Skip the Cow” campaign, this collaboration encourages consumers to switch to dairy-free alternatives without compromising on taste or performance.

Ramsay Showcases Flora in a New Campaign

Flora’s latest campaign features Ramsay in TV, Meta, and YouTube ads, demonstrating how Flora plant-based butter enhances cooking and baking. In one striking ad, he sits atop a cow while holding a cake made with Flora butter, reinforcing the idea of breaking away from traditional dairy habits.

Why Gordon Ramsay Supports Flora

Jorn Socquet, Flora’s Chief Marketing Officer for Developed Markets, emphasizes that Ramsay’s passion for quality food aligns perfectly with Flora’s innovation. “If Gordon Ramsay thinks it’s good, who are we to disagree?” Socquet remarked.

Ramsay himself praised Flora’s plant-based butter for its creamy texture and rich taste, highlighting its sustainability benefits. “From scrambled eggs to chocolate cake, I put it to the test. It delivers the same richness as butter, but more sustainably,” Ramsay shared.

Expanding the Plant-Based Movement

The Flora Gordon Ramsay Partnership builds on the “Skip the Cow” campaign, first launched in 2022. Flora’s UK marketing director, Ian Hepburn, previously mentioned that the company is expanding its portfolio to move “beyond just butter,” with this campaign serving as a key part of that broader push.

As the plant-based food sector continues to grow, Flora’s collaboration with Ramsay seeks to inspire home cooks to embrace more sustainable cooking practices without compromising on taste or quality.

Inspiring a More Sustainable Kitchen

As plant-based foods gain popularity, Flora and Ramsay seek to inspire home cooks to embrace sustainable cooking practices while maintaining exceptional flavor and quality. Try Flora plant-based butter today and transform your cooking!

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