Marketing
Food Club Collaborates with Hallmark+
Food Club, a popular private-label brand, has teamed up with the newly launched Hallmark+ for a festive holiday-themed partnership. The collaboration builds on last year’s successful association with Hallmark Channel’s Countdown to Christmas and promises to elevate holiday entertaining for Food Club shoppers.
The campaign will feature in-store marketing that highlights Hallmark+ alongside holiday-inspired recipes tailored for seasonal gatherings and cozy movie nights. New recipe offerings include:
- Gingerbread Pancakes
- Holiday Hand Pies
- Cinnamon Roll Cheesecake
- Spinach & Artichoke Crescent Roll Wreath
Boyd Irving, VP of Exclusive Brands for Associated Food Stores, expressed excitement about the partnership, saying:
“We know our Food Club shoppers utilize our products to enhance their holiday recipes. Collaborating with Hallmark+ provides another opportunity to connect with them during this special season.”
As part of the partnership, Food Club products will also be showcased in Hallmark Channel’s “Very Merry Giveaway.” The giveaway features three themed prize packs designed to enhance the holiday experience:
- Cocoa & Holiday Baking
- Cozy Holiday Movie Date Night
- Holiday Morning Breakfast Essentials
This festive collaboration not only introduces shoppers to Hallmark+ but also inspires them to create memorable holiday moments with Food Club products.