Bakery

Ginsters Introduces a Limited-Edition Halloween Pasty.

Ginsters dares consumers to try its terrifyingly pasty, perfect for getting into the Halloween spirit and vamping up lunchtimes this spooky season.

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Courtesy of Ginsters

Ginsters has launched a limited-edition Spicy Sausage and Red Pepper pasty in response to the growing Halloween market in the UK, which is seeing double-digit growth. Ginsters Introduces a Limited-Edition Halloween Pasty that features spicy British sausage, smoked bacon, red peppers, and onions in a smoky tomato sauce, seasoned with a hint of chili, all encased in flaky puff pastry. This delicious treat can be cooked in approximately 12 minutes using either an oven or an air fryer.

Made with high-quality ingredients, including locally sourced potatoes, the new pasty contains no artificial flavorings, colors, or preservatives. Emma Stowers, Ginsters’ marketing director, remarked, “Ginsters leads the way in flavor innovation for the savory pastry category. We know consumers are looking for taste experiences, and previous years have shown that our Halloween Pasty has been a hit with younger audiences, attracting younger shoppers to the savory pastry section (Kantar). Ginsters Introduces a Limited-Edition Halloween Pasty that promises to deliver a spicy, spooky, and tasty treat this season.”

The seasonal pasty is available in supermarkets across the nation, retailing at an RRP of £1.89 per 180g. With this exciting launch, Ginsters Introduces a Limited-Edition Halloween Pasty that is sure to delight fans looking for a festive snack.

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