Gopuff Teams Up With Disney to Deliver Shoppable Streaming Ads

New Interactive Ads Combine Instant Shopping With Entertainment

Gopuff and Disney have joined forces to transform how consumers interact with TV ads. The **Gopuff ****Disney **shoppable ads experience brings snacks and drinks directly to viewers through their favorite streaming platforms. With this innovative service, viewers can instantly order concessions during shows or sports via ESPN, Hulu, and Disney+.

Gopuff’s new Concession Stand service introduces a fresh way to blend convenience with entertainment. The feature includes QR codes in ads, allowing users to scan and receive their orders in as little as 15 minutes.

Scan, Shop, and Snack — All Without Leaving the Couch

This collaboration gives brands a unique way to meet customers where they already are — at home, watching their favorite shows. Viewers simply scan the on-screen QR code and place an order, which Gopuff delivers in record time.

Michael Peroutka, Gopuff’s Head of Ads & Agency Partnerships, explained, “We’re enabling the fastest and most seamless in-stream shopping experience available today.” The move reflects changing consumer expectations around speed and convenience.

With entertainment and ecommerce merging, the Gopuff Disney shoppable ads are setting a new benchmark for real-time, interactive advertising.

More Brands Jump Into the Shoppable Ad Trend

This partnership follows other high-profile moves in the interactive ad space. In late 2022, Instacart launched shoppable ads with Roku, promising one-hour grocery delivery. Similarly, DoorDash and Roku teamed up in 2023 for shoppable ads focused on restaurants and grocery items.

Walmart also joined the trend, integrating QR code purchases into Roku streaming to provide a “first of its kind” TV shopping experience.

Now, Gopuff and Disney are pushing the concept even further with a focus on lightning-fast delivery and snack-time convenience.

A Smarter Way to Connect With Viewers

Today’s viewers want instant access to products as they watch. This new service provides a direct, immersive link between entertainment and action. It’s not just marketing — it’s interactive fulfillment in real-time.

The Gopuff Disney shoppable ads model serves both viewers and brands. It captures attention during peak engagement moments and instantly satisfies cravings, building stronger customer connections.

By offering products exactly when people want them, Gopuff helps brands stay relevant and responsive in a fast-paced digital world.