Half of Consumers Say Grocery Delivery Is Too Expensive

Understanding Grocery Delivery Cost in 2025

Grocery delivery cost remains a major concern for nearly half of shoppers. According to the Annual Gig Mobility Report 2025 by Gridwise Analytics, 46.8% of consumers believe grocery delivery prices are too high. Meanwhile, 53.2% consider them reasonable. This ongoing issue highlights affordability concerns in the growing online grocery sector.

How Grocery Delivery Cost Impacts Shopping Habits

Price concerns strongly influence how shoppers manage their online grocery orders. Over 55% of respondents reported removing items from their virtual carts due to high costs. This behavior shows that price sensitivity affects purchasing decisions significantly. Retailers may need to offer discounts, loyalty incentives, or bundled deals to maintain customer interest.

Consumer Perception of Grocery Delivery Fees

When evaluating delivery cost, consumer opinions vary. While 46.6% of shoppers find it a good deal, 37.2% remain neutral, and 16.2% consider it overpriced. This divide suggests that despite the convenience, cost concerns still deter some consumers.

Impact on Shopping Preferences

Grocery delivery cost directly influences shopper behavior. The report shows that 58.2% of consumers would return to physical stores if fees continue to rise. Retailers must balance operational costs with competitive pricing to keep delivery services appealing.

Trends in Grocery Delivery Platforms

In 2024, DoorDash and Uber Eats experienced slight increases in grocery-related deliveries. Uber Eats saw grocery trips grow to 7% of total trips, while DoorDash’s share increased from 7% to 9%. Meanwhile, Instacart’s grocery volume dropped by one percentage point to 54%.

Conclusion

As retailers adapt to shifting trends, addressing delivery cost concerns is essential for sustaining customer loyalty. To stay updated on grocery trends, explore more news on this website.