Harris Teeter Embraces Convenience Trend with Launch of HT Traders Ready Made Meals Line.

Harris Teeter is tapping into the growing demand for convenience and prepared foods with the introduction of its HT Traders Ready Made Meals line. This new offering features both individual and family-sized entrees, now available at all Harris Teeter locations.

“Our customers lead busy lives, and we at Harris Teeter understand the importance of convenience in the grocery shopping experience,” stated Danna Robinson, director of corporate affairs at Harris Teeter. This initiative aligns with a broader trend toward quick, easy meal solutions as consumers increasingly seek convenient options.

According to a recent report from Technomic, convenience, price, and variety are the primary factors driving consumers toward prepared food purchases in grocery stores. The report highlights that convenience is a top priority, with nearly half (49%) of consumers expressing a preference for grab-and-go prepared foods, a trend particularly strong among younger consumers, with 51% of those aged 34 and under finding these options appealing.

Examples of new HT Traders meals include:

• Chicken Alfredo, spaghetti, Italian sausage, macaroni and cheese, and various pasta dishes
• Pot roast, meatloaf with redskin potatoes, and Yukon mashed potatoes
• Southwestern cuisine such as blackened chicken strips, enchiladas, and fajita chicken served with yellow rice

These ready-made meals can be found in the deli section of all Harris Teeter stores, with prices ranging from $6.99 for smaller side dishes to $19.99 for larger family-sized entrees, while most individual meals are priced at $9.99.