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Heinz Issues Apology for ‘Offensive Stereotypes’ in London Underground Ad
Heinz has issued a public apology following backlash over a London Underground advert that was accused of perpetuating negative stereotypes.
The advertisement, part of a campaign promoting Heinz’s larger pasta sauce jars, depicted a wedding party with a black bride accompanied only by an older black woman, assumed to be her mother, while the groom was shown with both of his parents.
"For my brothers with daughters"
Because, believe it or not, Black girls have Dads too. pic.twitter.com/LngrCCZ4rW— Nels Abbey (@nelsabbey) October 4, 2024
The ad, which featured the taglines “Ridiculously Good” and “Now in family size,” was meant to highlight the new family-sized jars of Heinz pasta sauce. However, it quickly drew criticism on social media, with users pointing out that the image may inadvertently imply a fatherless black family, a portrayal that many found insensitive.
In response, Heinz acknowledged the concerns and apologized for any offense caused, stating that the ad unintentionally perpetuated negative stereotypes. The company expressed regret over the portrayal and affirmed its commitment to more thoughtful and inclusive representations in future campaigns.
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