Fresh Produce
Kroger Unveils Vanderpump Blooms x Bloom Haus Floral Collection
The Kroger Co. has unveiled Vanderpump Blooms x Bloom Haus, a new floral collection curated by Lisa Vanderpump, a businesswoman, TV personality, author, and philanthropist. Launching exclusively at Kroger stores on September 4, the collection showcases
The Kroger Co. has unveiled Vanderpump Blooms x Bloom Haus, a new floral collection curated by Lisa Vanderpump, a businesswoman, TV personality, author, and philanthropist. Launching exclusively at Kroger stores on September 4, the collection showcases Vanderpump’s signature style through beautifully crafted floral arrangements. “We are thrilled to partner with Lisa Vanderpump to introduce this expertly curated collection, infusing the beloved Bloom Haus brand with her flair and elegance,” said Dan De La Rosa, Kroger’s group VP of fresh merchandising. The collection offers a variety of bouquets and ready-made floral arrangements in custom vases, featuring a range of colors and themes perfect for any occasion. Vanderpump expressed her passion for the project, noting, “Creating a flower brand with Kroger has been an absolute pleasure. Flowers bring immense life and joy to a room, and I’ve loved designing these arrangements.”
Among the offerings are seasonally debuting products like the Perfectly Peach Bouquet, Royal Garden Floral Arrangement, Signature Pink Bouquet, and Autumn Extravagance Floral Arrangement, all available in custom-designed vases.
The collection provides consumers with an easy way to bring Vanderpump’s sophisticated style into their homes. Bouquets can be placed directly into vases or styled with the help of step-by-step video tutorials from Vanderpump, accessible via a QR code. Additionally, the floral arrangements in custom vases, designed by Vanderpump herself, can be purchased.
The Vanderpump Blooms x Bloom Haus collection is available at Kroger stores and online via Bloom Haus on DoorDash and Uber Eats while supplies last. Fans can also engage on social media by tagging @lisavanderpump and @veryvanderpump and find additional tutorials, videos, tips, and tricks online.
Lisa Vanderpump is widely known for her role on Bravo’s “The Real Housewives of Beverly Hills” and as an executive producer on her spinoff show, “Vanderpump Rules.”