Hy-Vee Collaborates with Deliverect for Fast and Fresh Upgrade

By integrating Deliverect into Hy-Vee’s Fast and Fresh Market Grille Express stations, the partnership will streamline order processing and menu management, enabling Hy-Vee to deliver an outstanding customer experience while preparing orders quickly and efficiently. Additionally, Hy-Vee will utilize Deliverect’s analytics to make data-driven decisions regarding menu offerings and inventory management.

Hy-Vee’s Fast & Fresh convenience stores, with 190 locations across the Midwest, are designed to cater to the evolving needs of today’s busy consumers by combining convenience with quality. The integration with Deliverect automates the order creation process, eliminating the need for manual entry of meal and snack orders, allowing staff to focus on preparing high-quality meals.

The convenience store sector is undergoing a significant transformation, seizing the opportunity to capture a larger share of consumers’ food spending. According to the National Association of Convenience Stores, the food service category—encompassing prepared food, commissary, and hot dispensed beverages—now represents 26.9% of in-store sales. As convenience stores increasingly enter the food ordering space, delivery apps are becoming essential for meeting consumer demand.

“Convenience stores are at an exciting juncture as they begin to play alongside restaurants in the food delivery arena, and technology is necessary to make this shift successful,” stated Noah Hayes, Americas Vice President at Deliverect. “Deliverect’s suite of solutions is designed to enable food service businesses to streamline their operations and deliver a frictionless customer experience.”

Hy-Vee initiated its collaboration with Deliverect in January 2024, piloting a custom integration across all store locations. The project was completed in just three months, during which Hy-Vee’s Fast & Fresh app was developed to leverage Deliverect’s order and menu management capabilities. The app provides a seamless ordering experience akin to popular platforms like Uber Eats and DoorDash. Deliverect also created a custom curbside notification solution, significantly enhancing customer convenience and operational efficiency at each store location.

“As a brand focused on convenience, it’s essential that we meet our busy consumers where they are,” said Jennifer Lambert, Senior Vice President of IT Strategy and Planning for Hy-Vee. “Deliverect’s innovative solutions have dramatically increased the speed of our curbside pickup service while providing us with key insights to maintain smooth operations and keep our customers satisfied. We look forward to the future evolution of this collaboration.”

About Deliverect
Deliverect is the #1 global food tech SaaS company, partnering with enterprises of all sizes to create best-in-class solutions that elevate the omnichannel customer experience. Deliverect’s API-first approach allows for flexibility in replacing or complementing existing technology. Operating in over 52 global markets, Deliverect empowers more than 50,000 establishments, including renowned chains like Burger King, Little Caesars, and Pret A Manger. For more information, visit deliverect.com.

About Hy-Vee
Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states, generating annual sales of over $13 billion. The supermarket chain is known for its quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service. Hy-Vee ranks among the Top 5 Most Trusted Brands and has been recognized as one of America’s Top 3 favorite grocery stores. With more than 75,000 employees, Hy-Vee aims to provide “A Helpful Smile in Every Aisle” to its customers every day. For additional information, visit hy-vee.com.