In-Store Bakeries Team Up for Gluten-Free Solutions

Gluten-Free Bakery Solutions for Supermarkets

Supermarkets are embracing gluten-free bakery solutions to meet growing consumer demand. By partnering with specialty bakeries, retailers can provide fresh, high-quality gluten-free products that attract health-conscious shoppers.

Tailored Solutions for Gluten-Free Shoppers

Dorothy Lane Market’s collaboration with Bites of Nostalgia offers a standout example of effective gluten-free bakery solutions. Shoppers can order gluten-free cakes with next-day pickup convenience.

To ensure product safety, Dorothy Lane follows strict handling protocols. Cakes arrive undecorated, and bakers add icing in a sanitized environment. “We open a fresh container of icing and decorate it in a thoroughly cleaned area,” explained C.A. Diltz, Dorothy Lane’s gluten-free specialist.

Consumer-Centric Partnerships

Bites of Nostalgia’s founder, Jessica Vu, understands gluten-free consumers well. Diagnosed with celiac disease in 2013, Vu turned her traditional biscotti recipe gluten-free. Her products gained popularity by proving gluten-free treats can taste just as good as traditional ones.

Vu’s success highlights the value of fresh, gluten-free options. Retailers offering fresh-baked alternatives stand out to shoppers seeking high-quality choices.

Taste Drives Purchases

A Gluten Free Media Group survey found 65% of gluten-free consumers prioritize taste. Moreover, 92% are more likely to purchase after sampling.

“My products shatter the notion that gluten-free products are tasteless and have an off-texture,” said Vu.

Expanding Partnerships

Retailers like The Fresh Market, Stop & Shop, Giant, and Shop Rite are joining forces with gluten-free bakeries like Goodman Gluten Free. Goodman’s clean-label products arrive prepackaged to prevent contamination, making handling easier for in-store bakeries.

Key Practices for Safe Gluten-Free Handling

The Gluten Intolerance Group recommends:

• Using prepackaged and sealed products.
• Storing gluten-free items on designated shelves.
• Avoiding the opening of prepackaged goods in-store.

Conclusion

By adopting gluten-free bakery solutions, supermarkets can offer safe, tasty, and fresh products that attract gluten-free consumers. For more industry updates, explore our website.