Kitchen Trends Insights: Key Findings for 2025

A new report from Circana reveals valuable Kitchen Trends Insights on how U.S. consumers manage their kitchens and shopping habits. As we head into 2025, home cooking remains popular, with appliances and generational behaviors playing a significant role.

Key Findings from the Kitchen Audit

Appliance Trends

Kitchen Trends Insights highlight growing interest in these popular appliances:

• Air Fryers, Griddles, and Food Processors are gaining traction for their balance of flavor and efficiency.
• Many home cooks now rely on pre-cooked ingredients and other time-saving solutions to simplify meal preparation.

Generational Differences in Cooking

• Millennials and Gen X: Often depend on recipes to guide their cooking.
• Gen Z: This generation, confident in their cooking skills, enjoys experimenting with flavors and techniques.
• Boomers: Increasingly use social media for meal inspiration, providing brands with digital engagement opportunities.

Special Occasions

The average U.S. consumer participates in about 18 special occasions each year, emphasizing meal preparation for gatherings.

Darren Seifer, Circana’s industry advisor, noted,

“The kitchen serves as the heart of many U.S. households, and brands that align their food and beverage offerings with the appliances and gadgets people already own will win.”

Holiday Purchase Intentions

• 83% of Consumers: Plan to shop online for holiday needs.
• In-Person Shopping: Gaining traction again, presenting new opportunities for physical retailers.
• Convenience and Value: Shoppers increasingly use multiple channels to maximize their budgets.

Marshal Chosen, Circana’s chief retail advisor, added,

“More than ever, holiday shoppers will be utilizing all shopping channels and resources to maximize their spending ability and overall shopping experience.”

Opportunities for Brands and Retailers

• Engaging Content: Inspiring confidence in the kitchen can connect with consumers across generations.
• Appliance Integration: Developing products that align with popular kitchen gadgets can boost customer loyalty.
• Multichannel Strategies: Combining e-commerce and in-store experiences can capture shifting shopping habits.

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