Instacart Expands E‑Commerce Reach With Purchase of Wynshop

Instacart Strengthens Tech Offerings With Wynshop Acquisition

E-Commerce Platform Grows With New Capabilities

The Instacart Wynshop acquisition expands the company’s ability to support grocery retailers through enhanced digital storefront technology.
Announced Thursday, the move positions Instacart to boost its e-commerce presence by acquiring Wynshop, a leading grocery tech provider.

Wynshop, based in Fort Lauderdale, works with well-known grocers including Wakefern and Pattison Food Group.
This acquisition enhances Instacart’s ability to deliver comprehensive e-commerce, advertising, and fulfillment tools to its partners.

Boosting Instacart’s Storefront Pro

Instacart’s Storefront Pro helps grocers build custom-branded online storefronts.
With over 600 retail banners already using it—including Costco, Publix, and Sprouts—it forms a critical piece of Instacart’s enterprise strategy.

The Instacart Wynshop acquisition strengthens this platform by integrating Wynshop’s e-commerce and in-store technologies.
Although Wynshop will initially remain a subsidiary, Instacart plans to align their tech and expand availability to more partners.

Chris Rogers, Instacart’s chief business officer, explained that combining strengths will create new advantages.
“Our goal is to help retailers grow by offering powerful, enterprise-grade solutions that meet modern shopper expectations,” he said.

Scaling Innovation Across Grocery Retail

Wynshop CEO Neil Moses said the acquisition unlocks greater potential for innovation.
“Partnering with Instacart accelerates our mission to help grocers thrive in an omnichannel environment,” Moses noted.

The deal arrives just before Instacart’s Q1 earnings call, signaling a strong strategic push.
Though terms remain undisclosed, the timing suggests the acquisition plays a major role in upcoming growth plans.

Instacart will continue evolving Storefront Pro by integrating Wynshop’s technologies over time.
This will empower grocers to streamline operations, strengthen customer engagement, and drive digital sales.

Instacart’s Expanding Ecosystem

This move aligns with Instacart’s broader efforts to become more than just a delivery platform.
With tools spanning online ordering, advertising, fulfillment, and now deeper enterprise technology, Instacart competes at every level.

It already serves retailers of every size across North America and aims to deepen that reach.
By folding in Wynshop’s partners and capabilities, Instacart is taking a bold step toward total grocery tech integration.

Retailers can now expect even greater support for building digital-first strategies.
From large chains to smaller grocers, more businesses will gain access to tailored, scalable e-commerce tools.

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