New Store & Design
H-E-B Launches Second Joe V’s Smart Shop in Dallas
Grand Opening: Joe V’s Smart Shop Dallas Expands Affordable Grocery Options
H-E-B Brings Freshness and Value to East Dallas Neighborhoods
Joe V’s Smart Shop Dallas opened its second location in the city, delivering unbeatable prices and fresh foods to local residents.
What Sets Joe V’s Smart Shop Apart?
The store offers a curated assortment tailored for the surrounding community while cutting costs to maintain lower prices across departments.
With Texas-grown produce and fresh-cut meats, Joe V’s Smart Shop Dallas stands out as a budget-friendly yet quality-focused grocery destination.
Highlights of the New Store Location

Spanning 55,000 square feet, this Joe V’s store offers multiple specialty departments and budget-friendly conveniences for shoppers.
- A produce section with ready-to-serve fruits and vegetables, including 3 pounds of bananas for just $1.
- Fresh in-store-cut meat, seafood, and chicken with bundle boxes starting at only $20.
- A bakery offering bolillos (8 for $1), tortillas, breads, and pastries made fresh every day.
- Sushiya for in-store-prepared sushi and Asian meals like teriyaki and rice bowls.
- H-E-B Meal Simple dishes for fresh, chef-inspired grab-and-go meals.
- A broad Latino cheese section and a general merchandise aisle with cookware, toys, and more.
Continued Expansion Across North Texas
The new Joe V’s Smart Shop Dallas location is the second in the city and the 12th overall in Texas since its 2010 debut.
More excitingly, a third Dallas-area store in Irving will open by late 2025, further growing H-E-B’s Smart Shop presence.
Visit Today for Freshness, Savings, and Community
Open daily from 7 a.m. to 10 p.m., the store welcomes shoppers seeking both quality and value close to home.
For more grocery news, retail trends, and store openings, explore the latest updates now on this website.