Kenco Owner JDE Peet’s Appoints New CEO from Kraft Heinz to Drive Revival

Kenco-owned JDE Peet’s has appointed Rafael Oliveira, a veteran from Kraft Heinz Company, as its new chief executive. Oliveira is set to join the tea and coffee manufacturer on November 1, taking over from former CEO Fabien Simon, who stepped down in March due to declining profits and sales. Kenco Owner JDE Peet’s Appoints New CEO from Kraft Heinz to Drive Revival.

With a portfolio that includes well-known grocery brands like Kenco, L’Or, and Tassimo, JDE Peet’s has experienced leadership changes, having had two interim CEOs since Simon’s departure. The company is optimistic about entering a “new and exciting phase” with Oliveira at the helm.

Oliveira brings a decade of experience from Kraft Heinz, where he held several key roles, including executive vice president and president of international markets. JDE Peet’s chairman, Peter Harf, noted, “His deep understanding of global markets and consumers, strategic acumen, and proven performance in the consumer sector is complemented by a passion for innovation and team development.” Kenco Owner JDE Peet’s Appoints New CEO from Kraft Heinz to Drive Revival.

Harf expressed confidence in Oliveira’s leadership: “With Rafa’s appointment, the company is now entering a new and exciting phase. I am confident in Rafa’s ability to deliver against our strategic priorities and drive consistent performance across top-line, profitability, and cash flow while creating value for all stakeholders.”

In his remarks, Oliveira stated, “It is truly my honor to take the helm of this storied company. With more than 270 years of history, JDE Peet’s is an innovative company with an unmatched portfolio of iconic brands and products, allowing us to unleash the possibilities of coffee and tea to drive long-term value for shareholders and other stakeholders. I am excited to collaborate with the talented team at JDE Peet’s, who have built a remarkable company poised for profitable growth.” Kenco Owner JDE Peet’s Appoints New CEO from Kraft Heinz to Drive Revival.

In related news, German conglomerate JAB has acquired Mondelez’s minority shares in JDE Peet’s for £1.8bn (€2.2bn), increasing JAB’s stake to 68%.