KP Snacks unveils a new campaign for KP Nuts.

KP Snacks has unveiled a new campaign for KP Nuts, celebrating the brand’s commitment to quality. Titled “There’s nuts, then there’s KP Nuts,” the campaign emphasizes the brand’s strong position in the market. This launch comes on the heels of KP Original Salted Peanuts receiving a Great Taste Award, further highlighting their quality.

The 13-week campaign, which kicked off in mid-August, includes various out-of-home activations, such as advertisements on public transport and social media. KP Snacks unveils a new campaign for KP Nuts, aiming to engage consumers and reinforce the brand’s reputation.

With a market value of £99 million, KP Nuts is experiencing a 3% year-on-year growth. Jenny Blanco Barcia, marketing manager at KP Snacks, expressed enthusiasm for the campaign, stating, “As the market leader in the nuts segment, KP Nuts is known for sourcing the best nuts and delivering great flavours. We’re excited to showcase the unbeatable quality of KP Nuts with this new campaign.” KP Snacks unveils a new campaign for KP Nuts, highlighting their dedication to excellence in the nut snack category.

Overall, this initiative seeks to elevate consumer awareness and appreciation for the KP Nuts brand. KP Snacks unveils a new campaign for KP Nuts, aiming to attract new customers while reinforcing loyalty among existing fans.