Krispy Kreme introduces a Barbie-inspired doughnut collection to celebrate its 65th anniversary.

Krispy Kreme has launched a delightful new doughnut collection to commemorate the 65th anniversary of the Barbie brand, featuring four uniquely designed treats inspired by the beloved fashion doll. Krispy Kreme introduces a Barbie-inspired doughnut collection to celebrate its 65th anniversary. This limited-time offering is sure to attract both Krispy Kreme fans and Barbie enthusiasts.

The Barbie x Krispy Kreme Collection includes:

• Barbie Pink Doughnut (£2.65): An Original Glazed doughnut topped with pink frosting and sparkly pink sugar, finished with a pair of Barbie sunglasses.
• Barbie Berries ’n Kreme Doughnut (£3.25): A shell doughnut filled with Strawberry Kreme, dipped in white icing, and adorned with purple and pink frosting, featuring a Barbie heart.
• Barbie Sweet 65th Doughnut (£2.65): An Original Glazed doughnut coated in chocolatey icing and sprinkled with festive Barbie Sweet 65th decorations.
• Malibu Dream Party Doughnut: Available online, this unglazed shell doughnut is filled with Biscoff Kreme, dipped in blue icing, and topped with cookie crumbs, gold nibs, and a Barbie DreamHouse piece.

“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor,” said Dave Skena, global chief brand officer for Krispy Kreme. “We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill both Barbie and Krispy Kreme fans.”

Meredith Norrie, vice president of global licensing and consumer products at Mattel, remarked: “Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories.”

Even a year after the “Barbie-mania” that swept the summer of 2023, food and beverage companies continue to celebrate the iconic doll, with Krispy Kreme‘s latest product line being a prime example. In April 2024, Heinz also launched a limited-edition product—Barbiecue sauce—capitalizing on the ongoing excitement surrounding the Barbie brand. Krispy Kreme introduces a Barbie-inspired doughnut collection to celebrate its 65th anniversary. What lessons can the food and beverage industry draw from this collaboration?