Kroger’s Top 5 Food Trends for 2025

Kroger has identified five key food trends anticipated to shape consumer preferences and product offerings in 2025. These insights reflect the evolving tastes of shoppers and the retailer’s commitment to innovation. Here’s a summary of the trends:

1. Rise of Private Label: There is a growing inclination among consumers to choose store brands over national brands. Kroger anticipates that private label products will continue to gain popularity, driven by innovations that meet customer demand for quality and value.
2. Briny and Fermented Flavors: Consumers are increasingly seeking out acidic and briny tastes. The retailer expects to see a rise in the use of fermented foods, such as olives, pickles, sauerkraut, and kimchi, as people incorporate these flavors into their diets for both taste and potential health benefits.
3. Plant Protein Resurgence: While traditional protein sources like chicken and dairy remain popular, Kroger forecasts a renewed interest in plant-based proteins. Ingredients like beans, lentils, and hemp seeds, as well as collagen supplements, are expected to gain traction as consumers look for more diverse and sustainable protein options.
4. Exploration of Peppers and Spices: Rather than simply seeking out the hottest peppers, consumers are now focusing on how different spices enhance flavor. Kroger highlights the increasing interest in unique pepper varieties and international spices, such as Calabrian chiles and guajillo peppers, which will be incorporated into everyday foods like pizza and pasta.
5. Caesar Flavor Innovations: Following a surge in popularity for unique takes on Caesar salads, Kroger notes an expanding trend in the use of Caesar flavoring. This trend goes beyond traditional applications, with creative uses of Caesar dressing in various dishes, including pizzas and pastas, and innovative combinations with other umami-rich ingredients like miso and black garlic.

These trends reflect a broader shift in consumer preferences towards quality, flavor exploration, and health-conscious choices, positioning Kroger to align its offerings with evolving market demands.