Loblaw Grocery Stores Give Away Free Marvel Superhero Trading Cards

Loblaw Cos. Ltd. has partnered with Marvel Entertainment to launch a thrilling trading card promotion in its Canadian stores, starting August 1. Customers shopping at various Loblaw banners, including No Frills, The Real Canadian Superstore, Maxi, Provigo, and others, can receive Marvel superhero trading cards with their purchases, both in-store and online.

How the Promotion Works

Customers can collect from 90 different character and badge cards, with each pack containing four cards. For every CAD $25 spent, customers will receive a free pack of cards. Additionally, a Marvel collector’s album is available for purchase at CAD $5. Both the cards and the album are made from 100% FSC certified paper, sourced from responsibly managed forests and fully recyclable.

In-Store Activities and Merchandise

To celebrate the partnership with Marvel, select Loblaw stores will feature exclusive Avengers and Spider-Man merchandise, including toys, apparel, and home décor. In-store events will also include a Marvel-themed word-puzzle scavenger hunt and costume contests, creating an engaging shopping experience for families.

Courtesy of Loblaw

Grand Prize Giveaway

As part of the promotion, Loblaw is offering a grand prize of four tickets and an all-expenses-paid trip to the global premiere of Marvel Studios’ “Captain America: Brave New World” in Los Angeles next year. The winner will receive round-trip flights, two nights’ accommodation in Hollywood, spending money, a Hollywood tour, and tickets to the premiere at the El Capitan Theater.

Commitment to Customer Experience

Mary MacIsaac, SVP of Marketing and Control Brands at Loblaw Cos. Ltd., expressed enthusiasm for the collaboration, stating, “We’re excited to bring Marvel into our stores as a way to show our appreciation to Canadians. Marvel adds an extra layer of excitement to our regular grocery shopping experience, whether it’s through our flyer promotions, special offers, or Hit of the Month deals.”

About Loblaw Cos. Ltd.

Based in Brampton, Ontario, Loblaw is Canada’s largest retailer and private-sector employer, operating a vast network of 2,500 stores and a national e-commerce platform, completing over 1 billion transactions annually. The company ranks No. 10 on The PG 100, Progressive Grocer’s 2024 list of top food and consumables retailers in North America, showcasing its significant presence in the grocery industry.