Market of Choice Debuts Private Label Product Line

Oregon Roots Shine in Market of Choice Private Label Launch

Craft & Kitchen Line Elevates Local Collaboration

The new Market of Choice Private Label line, Craft & Kitchen, showcases unique local products with premium recipes and artisan partnerships.

Local Makers Bring Flavor Innovation

This private label collection brings together Oregon’s finest, including fruit spreads, honey, eggs, and fresh pastas.
Market of Choice works closely with trusted partners to create standout items that highlight Oregon’s culinary talent.

Customers now enjoy mac and cheese by Rallenti Pasta and chips by Hot Mama Salsa as part of this delicious lineup.
Soon, new pasta sauces from Paradigm Foodworks will add even more flavor to the Market of Choice Private Label range.

Commitment to Community and Craft

Through its MOJO program, Market of Choice supports emerging local makers and gives their brands a platform to thrive.
The Craft & Kitchen label tells each partner’s story directly on packaging, deepening the connection between product and customer.

The label’s mission stays true to keeping dollars in Oregon and offering elevated taste at the grocery shelf.
Additionally, Market of Choice launched exclusive wines with Oregon growers that reflect regional character and craftsmanship.

A Local Legacy Expands

With over 7,000 Oregon-made items across 11 stores, Market of Choice leads in showcasing homegrown excellence.
The company will expand further this year with a new store in Hillsboro, bringing more regional flavors to local shoppers.

Discover More Local Food Stories

Explore more exciting updates about private labels, regional food innovation, and retail growth right here on our website.