Myprotein and Kirsty’s launch high-protein lunch pots

Sports nutrition brand Myprotein has partnered with Kirsty’s, a popular healthy ready meal brand, to launch a new range of high-protein lunch pots in the UK. These pots are designed to deliver a balanced, protein-rich meal in a convenient format for on-the-go consumers.

New Lunch Pot Range:

The range features six globally inspired flavors, each offering up to 32g of protein and containing fewer than 400 calories per serving:

1. Brunch Bowl with Chicken Sausages
2. Chipotle Beef Chilli with Rice
3. Firecracker Chicken
4. Japanese Style Chicken Curry with Rice
5. Panang Chicken with Rice
6. Sriracha Chicken with Rice

Availability and Pricing:

• Launching in Sainsbury’s and Morrisons from 1 January 2025.
• Available in Co-op stores from 3 January 2025.
• Priced at £4 per pot with an introductory offer of £3 at Sainsbury’s.
• Included in Morrisons Food To Go Meal Deal from 6 January.

Brand Collaboration:

Kirsty’s founder, Kirsty Henshaw, expressed enthusiasm for the partnership:

“This is such an exciting partnership for us. Over the last 15 years, we’ve established Kirsty’s as the go-to free-from food brand, and to team up with the leading brand in the protein space marks a significant step forward in the convenience food category.”

Convenience Meets Nutrition:

This collaboration highlights the increasing consumer demand for healthy, high-protein, and convenient meal options, providing a solution for busy individuals who prioritize nutrition and flavor in their daily diets.